A customer who runs out of your product and doesn’t immediately reorder isn’t just a missed sale.
If the results depend on consistent use, they’re also starting to lose ground on whatever progress they made…
AND they break the routine/habit they’re forming, making it harder to keep them around and sell them again.
The Replenishment Sequence stops this from happening.
In yesterday’s Inside the Inbox, Pete and I broke down the Replenishment Sequence — what it does, how to time it, and why getting this right matters beyond just the repeat sale.
You’ll learn:
Why the Replenishment Sequence does more than “make another sale”
The two big themes you want running through all your Replenishment Sequence copy (HINT: One has to do with “results timelines”)
How to time this sequence correctly based on your product’s natural lifecycle (and why you want to catch the customer before they run out, not after)
How to handle the overlap between your Post-Purchase Flow and your Replenishment Sequence without jamming your subscribers with too many emails
Why SMS belongs in this flow and the simple reason subscribers who give you their phone number tend to be more likely to buy
Watch the replay now for all this and more.
Other Ways I Can Help You
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⇒ Work with me one-on-one: Hit reply and say PRIVATE CLIENT to see if we’re a good fit.
