I think of retention-focused email sequences as a set of “nets” that catch customers before they “fall out” of your brand.
Post-Purchase is net 1, where you’ll get them a win with their existing product and encourage them to buy the next.
Replenishment is net 2, where you’ll encourage customers to refill before they run out.
But if the customer misses both of those “nets,”…
The Winback Sequence is there to catch them.
In the latest Inside the Inbox, Pete and I broke down what the Winback Sequence is, when to use it, and what it tells you about the health of the rest of your retention system.
You’ll learn:
How to think about the Winback as the last net in a series… and what it means if too many people are reaching it)
Why the sequence’s timing depends heavily on your product and customer, and how to figure out the right window for yours
How to adapt the Winback for subscription products and canceled members (where the angle shifts significantly)
Why strong retention upstream is ultimately a better investment than a great Winback Sequence (but you still need both)
Watch the replay now.
Other Ways I Can Help You
⇒ Steal my top 21 emails for just $15: Includes a template, framework, & example for each so you can mail & earn more. Plus, a video showing you how to use the whole file.
⇒ Write high-converting emails 2-3X faster with AI: My prompts, process, philosophy, and bot-free system. Includes me writing “on-the-spot” for dozens of live attendees. Great for copywriters, marketers, & creators.
⇒ Raise prices without pissing off customers & create a “sales surge”: Template, framework, real-world breakdowns, & video lessons/walkthroughs on how to run a “Perfect Price Hike” email campaign.
Work with me one-on-one: DM me and let’s talk to see if we’re a good fit.
