Every email list accumulates dead weight over time.
Some are freebie seekers who subbed for a discount or free eBook and then never open an email.
Others have been around for a while, but perhaps lost interest in your stuff or are moving on to something else.
Keeping them around costs you money — both in higher ESP bills and in the deliverability drag they create when you mail them.
The Sunset Sequence helps guide these people off the list, on autopilot.
In yesterday’s Inside the Inbox, Pete and I broke down what the Sunset Sequence is, how it’s structured, and when it actually matters enough to build one.
You’ll learn:
Why a smaller, cleaner list will often outperform a larger, messier one on most metrics that matters
How to structure this three-email sequence so you give people a real chance to stay before you remove them
The difference between running a sunset sequence as a flow versus a manual campaign to your unengaged segment… and why the flow wins on deliverability
Why the sunset sequence matters a lot more once you’re running paid traffic — and less so when your list is primarily organic
Watch the replay now.
Other Ways I Can Help You
⇒ Steal my top 21 emails for just $15: Includes a template, framework, & example for each so you can mail & earn more. Plus, a video showing you how to use the whole file.
⇒ Write high-converting emails 2-3X faster with AI: My prompts, process, philosophy, and bot-free system. Includes me writing “on-the-spot” for dozens of live attendees. Great for copywriters, marketers, & creators.
⇒ Raise prices without pissing off customers & create a “sales surge”: Template, framework, real-world breakdowns, & video lessons/walkthroughs on how to run a “Perfect Price Hike” email campaign.
Work with me one-on-one: DM me and let’s talk to see if we’re a good fit.
